Original Research

Genezio Research

Large-scale studies on how AI assistants search, cite sources, and decide which brands compete before a single page loads.

Research

AI Research•

6 min read

ChatGPT Decides Who You Compete Against Before It Reads a Single Page.

ChatGPT injects competitors into internal search before loading web results. We analyzed 220K fanouts to reveal how AI picks competitors (9.9% rate) & trusted sources by industry.

Bogdan Vlad

June 9, 2026